SCHWING-Stetter draws positive conclusion from bauma 2019
Customer visits and international guests confirm the chosen path with many innovations
SCHWING-Stetter’s participation in the world’s leading trade fair for construction machinery, which ended on Sunday evening, was a complete success. This is measured partly in sales figures, but equally clearly in the consistently positive feedback on the products from numerous customers and guests as well as drivers and machine operators.
Herne / Munich, April 16, 2019. When the traditional “honking” sounded through the participants’ vehicles on Sunday afternoon at 4.15 p.m., a successful bauma trade fair also ended for SCHWING-Stetter. For one week, the corporate group from Herne/Germany presented itself at its 2,100 m² trade fair stand, which was the meeting point for many customer visits and sales talks and also served to present the company to the outside world.
“We are very satisfied with bauma 2019. In the direct discussions with our customers and interested parties, we again received very good feedback on our numerous new products. But also the revised design of our exhibition stand in many details attracted the positive attention of the visitors”, Jost Amersdorffer summarizes his impressions. “A trade fair like bauma is not just a showroom for us. As an echo chamber, it offers us the opportunity every three years to talk to our customers from all over the world, expand our network and discuss ideas in a concentrated and relaxed atmosphere”. Of course, SCHWING will not come back this year with empty pages in its order books. “The fact that we also sell products here, many of them are innovations, is in the nature of the trade fair. But bauma is more than just a sales event. It is the industry event, a seismograph for trends and customer wishes,” stresses Jost Amersdorffer. SCHWING and Stetter were convincing with a large number of new products. Of the 16 exhibits on display, eight were innovations or fundamentally revised machines. SCHWING presented the newly developed S 47 SX III from its wide range of truck-mounted concrete pumps, for which numerous orders had already been received at the trade fair. Orders were also received for the flagship, the impressive S 65 SXF, which was also on display. The machine, which weighs around 63 tons, was a popular photo subject and was used by numerous groups of visitors as a background for photos. The S 36 X DirectDrive, which with its two DirectDrive motors at the boom can be used more flexibly than any other machine in its class, attracted a great deal of attention. Thanks to the DirectDrive hydraulic motor developed by SCHWING, the last boom element can be rotated 360° endlessly.
Stetter presented the 111,000th truck-mixer with a design to match the anniversary. The Memmingen-based manufacturer of truck-mixers and batching plants with the AM 10 EDrive truck-mixer showed that hybrid technology has long since arrived in the world of construction machinery. During loading and unloading, its mixing drum can be driven either by the vehicle’s diesel engine or emission-free by a battery-operated electric motor. The emission load on the construction site and at the batching plant is significantly reduced. Another advantage: Maintenance work during which the drum has to rotate can be carried out in workshops and halls without the emission of pollutants. A further product innovation is the mobile batching plant M 3.0, which can be set up ready for operation within only 3 days. The batching plant, which can produce up to 135 m³ of fresh concrete per hour, will first be installed in Gelsenkirchen/Germany. After completion of the concreting work, the plant will be moved to southern Germany.
This year for the first time a shop with merchandising products was opened. The vehicle models on offer, shirts with the SCHWING-Stetter logo, caps and softshell jackets, some with individual embroidery, were very well received.
Stetter patent infringed – competitor must remove vehicles
SCHWING-Stetter reacted with an injunction to the infringement of one of its patents for truck-mixers by a manufacturer from other European countries. By way of an injunction and transfer by a bailiff, the competitor was prohibited from continuing to exhibit the technology from the patent in its products at the current bauma 2019. The order included, among other things, an order to remove the relevant vehicle component and all vehicles in which it was installed from the exhibition stand by the evening. In addition, it was ordered not to advertise the product in this form throughout Germany or sell it to third parties with immediate effect. The competitor concerned has essentially not complied with the order within the time window set, so that SCHWING-Stetter is now clarifying the matter by way of legal action.
Records and superlatives
For the organizers, bauma 2019 was the expected event of superlatives. 620,000 visitors from more than 200 countries visited bauma 2019 on the seven opening days, including many international visitors. With 3,700 exhibitors and 614,000 m² of exhibition space, the largest bauma of all time was once again a bauma of records.
The next bauma will take place from 4 to 10 April 2022 on the Munich exhibition grounds. For SCHWING-Stetter, preparations for the next exhibition in three years have already begun on Monday morning.
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