DESIGN AGENCIES LOOK TO EXPAND HORIZONS ACROSS SAUDI ARABIA

The INDEX team asks interior architecture and design firm, Studio EM’s Managing Partner, Kristian Stinson why Saudi Arabia is a region of interest for interior design agencies. The Kingdom’s Vision 2030 along with major events is expected to fuel more investments for interior design and fit-out sectors. Have you registered to attend INDEX Saudi? Register to receive a free entrance ticket for INDEX Saudi.

Since Saudi has become more open, there’s been a huge wave of young entrepreneurs coming to the party and what we absolutely love about Saudi, is that these entrepreneurs are more into “creating” or developing their own concepts, rather than just going down the route of a franchise culture.

The INDEX team asks interior architecture and design firm, Studio EM’s Managing Partner, Kristian Stinson why Saudi Arabia is a region of interest for interior design agencies. The Kingdom’s Vision 2030 along with major events is expected to fuel more investments for interior design and fit-out sectors. Have you registered to attend INDEX Saudi? Register to receive a free entrance ticket for INDEX Saudi.

Since Saudi has become more open, there’s been a huge wave of young entrepreneurs coming to the party and what we absolutely love about Saudi, is that these entrepreneurs are more into “creating” or developing their own concepts, rather than just going down the route of a franchise culture.

“Saudi, it’s like Dubai 20 was years ago” (in terms of opportunity)… that’s something I hear quite a bit from the folks in the sales teams, now whilst I usually wouldn’t agree with such a sweeping statement, it’s fair to say right now, that Saudi is the new gold rush amongst those in the interior design and construction industries.

The rate of growth over the last few years has been staggering and that’s only the beginning. For us at Studio EM, it’s not the amount of projects that has us so buoyant about the Saudi market; it’s the quality of projects that are coming up.

Since Saudi has become more open, there’s been a huge wave of young entrepreneurs coming to the party and what we absolutely love about Saudi, is that these entrepreneurs are more into “creating” or developing their own concepts, rather than just going down the route of a franchise culture.

For us as designers, this is amazing as we’re getting the chance to work on some seriously cool and innovative concepts that are anything but cookie cutter. A lot of our clients are Saudi’s who are coming back to the region after time in the UK or the US at University. As such they’re combining what’s hot right now in these areas with the boldness of vision that the Saudi Government has.

Meaning we’re seeing projects and design briefs that are as progressive as they are innovative. This is the most exciting thing for us in the region. With Saudi Vision 2030, there’s been a huge movement in the hospitality industry.

With Saudi now attracting global events, like we’ve seen with the boxing, or what Saudi Golf have done with Golf in the Country, we’re seeing a growing need for new hotels. Added to this the drive for Saudi Tourism, we’re going to be seeing a lot of new and innovative hotels coming online. Ranging from ultra luxury resorts to cool 3 or 4 star boutique business hotels. And with that, opportunities are aplenty for those in our industry.

With designs becoming more innovative, and projects becoming more specialised and unique, we’ve seen a real need for high quality fit out / construction companies to open in Saudi Arabia in order to be able to execute these projects.

This has seen quite a few of the leading companies in this area open offices and factories in The Kingdom, which is terrific for us as designers as we now have the same relationships in Saudi Arabia that we had in the UAE with many of our contractors.

With that, the quality of fit out and execution has improved dramatically over the last few years, which for a lot of us has created that flywheel we were looking for.

As designers we want to make sure that our high standards of design are being maintained and executed properly. Which they now are, meaning that projects that are now opening in Saudi Arabia not only look amazing, their quality of finish is exceptional too.

As a market, Saudi Arabia is just so exciting, and this is just the beginning…..

ABOUT STUDIO EM
Studio EM was founded in 2011. Since then it has been a rollercoaster of a journey for them! In a nutshell, Studio EM is an interior architecture + design firm who creates funky interiors and brands for clients all over the globe. Outside of the nutshell, they are so much more than just another design agency, in fact, the term “agency” is not something that they are comfortable with. They consider themselves a collective of people who just so happen to be quite good at designing. With the approach of people first, designers second- their clients receive a much more people-centric approach to the design process and not a dusty old agency approach. That’s why Studio EM considers themselves to have the best clients in the world because they get it, they get their approach and most of all Studio EM gives them what they want, with a little touch of their design magic along the way. They don’t do things differently, they just do different things!  index

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