On site in Shanghai: bauma CHINA gives confidence and hope to the entire industry

Chinese key accounts such as XCMG, SANY, ZOOMLION, SHANGDONG LINGONG, ZHEJIANG DINGLI even increased their exhibition space this year.

“The success of bauma CHINA at this special time is of great significance. We were able to showcase our high-end machinery and core technologies. And we could meet many new and old customers and make deals,” according to an XCMG representative.

Yu Hongfu, Member of the Board of Sany Group pointed out: “At bauma CHINA 2020, we have expanded our exhibition space and invited nearly 10,000 customers to the exhibition, demonstrating the importance we have attached to bauma CHINA.”

Shi Weizhi, Deputy General Manager of Zoomlion Sales Marketing Company also was very positive: “In such a difficult situation, taking part in this exhibition allowed us to demonstrate our technological strength and new products to the industry, customers and the public. We will definitely participate in the next edition of bauma CHINA, and even expand our booth.”

“bauma CHINA Community” platform to enable virtual participation
In addition to the on-site event, bauma CHINA offered a range of online solutions, especially for international participants who could not travel to China. On the online platform “bauma CHINA Community”, everyone could virtually participate in bauma CHINA 2020, from the comfort of their home or office.

The participants could search for exhibitors, exchange company information, get to know products, participate in events digitally and thus gain new market insights. Exhibitors and visitors had the opportunity to communicate via live chats or video conferencing. Thus, participants were able to generate greater reach and build their social networks in the construction equipment industry.

According to the statistics, bauma CHINA Community had over one million online visitors. Rainer Hirsch, Member of the Executive Board of Herrenknecht AG was impressed by this newly launched service: “bauma CHINA provided the online platform to build a communication and interaction bridge that breaks the limit of time and space between exhibitors and participants, who are not able to visit the on-site event. The combination of offline and online greatly facilitates communication and helps to achieve cooperation deals.”

The registration for bauma CHINA community and the platform including live chat and business matching functions will remain available online until December 12, 2020.

The next bauma CHINA will take place at the Shanghai New International Expo Centre from November 22 to 25, 2022.

– 2,867 exhibitors from 34 countries and regions
– 80,000 high-quality visitors from China
– 300,000 m² of exhibition space
– bauma CHINA 2020 one of the few face-to-face fairs in 2020

After four show days, bauma CHINA 2020 ended on November 27. Despite the COVID-19 crisis and the latest travel restrictions, this year’s exhibition attracted 2,867 exhibitors and around 80,000 high-quality trade visitors. Thanks to a sophisticated safety and hygiene concept the 10th International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles could be held at the Shanghai New International Expo Centre (SNIEC). In these difficult times, bauma CHINA 2020 gave the entire industry a reason to enter



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